Ebay Not Interested in 'Fast Shipping War' With Rivals: CEO

eBay is focusing on creating a marketplace for warehouse capacity to enhance efficiency and reduce costs for sellers, without directly competing with Amazon's fast shipping model. The company emphasizes its unique inventory and value proposition, aiming to improve logistics and consumer satisfaction. eBay's past attempt at fulfillment with GSI was not successful, but the new strategy leverages data and marketplace expertise to offer integrated services at lower costs. Trials in the US and other markets have shown positive results, marking a significant step in eBay's transformation.

What lessons did eBay learn from its previous attempt at fulfillment in 2011?

What is the significance of the recent trials eBay has conducted in the US?