We're Intent on Shaping Future of the Industry: BMW

The transcript discusses BMW's strategic positioning against Mercedes, highlighting their success in the Chinese market with long wheelbase models. It covers BMW's sales performance, growth projections, and the impact of government tax cuts. The conversation shifts to BMW's investment in electric vehicles and innovation, addressing the competitive landscape. Finally, it touches on talent retention challenges and BMW's compliance with global regulations.

How is BMW adapting to the increasing demand for electric and hybrid vehicles?

What is BMW's stance on the emissions scandal and how do they ensure compliance with regulations?