VOICED : Tough road ahead as Macau gambles on mass tourism

VOICED : Tough road ahead as Macau gambles on mass tourism

Assessment

Interactive Video

Other

10th Grade - University

Hard

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Macau, a major gambling hub, is experiencing economic challenges as profits decline due to reduced high rollers, largely attributed to China's anti-corruption drive. Despite this, the mass market remains sustainable. As the only legal gambling location in China, Macau is rebranding to attract more family-friendly tourism, with investments in new attractions. The city aims to capitalize on China's growing middle class, hoping for a return to prosperity.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors have contributed to the decline in profits for casinos in Macau?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the anti-corruption drive in China affected high rollers in Macau?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What steps is Macau taking to rebrand itself and attract more tourists?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the emerging middle class in China impacting the tourism market in Macau?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expectations for the future of Macau's casino industry following its planned makeover?

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