Churn Rate

The video discusses the importance of online marketing and the ultimate goal of making sales. It introduces the concept of churn rate, which measures the effectiveness of online sales by comparing completed transactions to those initiated. A high churn rate is desirable, indicating successful transactions. Factors like pricing issues and website performance can negatively impact churn rate. The video emphasizes the need to address these issues to improve sales effectiveness.

What might happen if a website's performance is poor during a transaction?

Why is it important to track the churn rate in online marketing?