Kevin Spacey Speaks at the MacTaggart Lecture in Edinburgh

The transcript discusses the balance between audience desires, artistic freedom, and corporate profitability. It highlights the need for innovation and risk-taking, drawing inspiration from figures like Steve Jobs and Henry Ford. The text also examines the 'Netflix effect' and the importance of patience in creative development, using 'Breaking Bad' as a case study to illustrate how shows can grow over time with the right support.

What are the key elements that audiences want from media content?

How does the speaker suggest we can protect talent and quality in media production?

In what ways does the speaker suggest that innovation is necessary in the media industry?

What lesson does the speaker believe networks can learn from the success of Breaking Bad?

What does the speaker mean by treating shows as assets to be nurtured?