Starbucks Turns to Tech With New CEO

The video discusses Starbucks' leadership transition, focusing on Kevin Johnson's role and the company's tech strategy. It highlights the 'stars as currency' initiative, which integrates loyalty programs with digital platforms. The video also analyzes Starbucks' consistent performance metrics and explores how digital engagement can sustain growth.

How has Starbucks' stock performance been characterized over the years?

What are the expected outcomes of the digital initiatives Starbucks is pursuing?