Pop Up Ads Could Come to Your Dashboard, With a Catch

The video discusses the collection of data by cars, including location and driving behavior, and the potential privacy concerns. It explores the concept of pop-up ads in car infotainment systems, which could be implemented in exchange for free services. Consumers will have choices regarding data sharing, governed by terms of service agreements. The FTC regulates these practices, but consumer awareness of terms is often low. Automakers aim to use collected data similarly to tech giants, selling it to third parties, with implementation still a few years away.

What role do consumers play in deciding whether their data is shared with third parties?

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What are the implications of complicated terms of service for consumers?

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