Why Gap Is Shifting Its Focus to Old Navy

The video discusses market trends in the retail industry, focusing on the growth areas of athletic apparel and value-driven brands. Old Navy is highlighted as a key player in the company's profits, despite facing challenges like leadership changes and sales dips. The concept of cannibalization is explored, with Old Navy potentially drawing customers from other brands. The video also covers Athleta's focus on women's apparel, competing with brands like Lululemon.

In what ways is Athleta positioning itself in the market as described in the text?

What strategies are mentioned for Old Navy to maintain its customer base?