Ford CFO on New F-150 and Return of Bronco

The video discusses Ford's launch of the new F-150 and Bronco, highlighting their economic impact and features. The F-150 remains a key revenue driver, while the Bronco has garnered significant reservations. Ford's strategy includes product diversification and a human-centered design approach. The company faces challenges in meeting demand but remains optimistic. Insights into consumer demand and economic conditions are shared, along with details on Ford's leadership transition.

What strategies is Ford implementing to diversify its product portfolio?

How does Ford plan to meet the demand for the new F-150 and Bronco?

What challenges does Ford face in the current economic climate regarding vehicle demand?