CLEAN : ABBA's Björn Ulvaeus on 'pushing boundaries' with upcoming London avatar concert

The speaker reflects on their initial nervousness about a groundbreaking project in the music industry, expressing pride in pushing boundaries. They discuss the emotional connection audiences will feel with avatars, which are seen as real people. The speaker describes the avatars as a blend of their identity and a separate entity, brought to life on stage. The project represents a significant innovation, with avatars set to play a crucial role in the future.

In what ways do the avatars represent a mixture of the speaker's identity?

What efforts did the speaker mention regarding the creation of the avatars?