Electronic Arts CEO: Competitive Gaming Is Here to Stay

Electronic Arts CEO: Competitive Gaming Is Here to Stay

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the growth of esports and its impact on Electronic Arts (EA). It highlights EA's strategy to engage players through competitive gaming, including a $1,000,000 prize for the Madden Challenge. The corporate strategy focuses on returning value to shareholders through buybacks and maintaining financial growth. EA emphasizes cost management and investment in new technologies to ensure future growth.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some reasons players seek out games according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Electronic Arts (EA) engaged with competitive gaming over the years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the $1,000,000 prize purse for the Madden Challenge?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does EA employ to return value to shareholders?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does EA plan to manage costs while pursuing growth opportunities?

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