ESPN Defends Its Bundle as Fans Cut the Cord

ESPN has lost over 12 million subscribers since 2011 but remains profitable by defending its cable bundling strategy. The company integrates social media to enhance its TV programming and has implemented cost-cutting measures, including layoffs and programming tweaks. Despite past failures like the ESPN phone, the company has a history of digital innovation. ESPN is exploring streaming services as a future strategy, with Disney investing in Bam Tech for live streaming. The company aims to adapt to the shrinking cable universe while maintaining investor confidence.

What has been ESPN's strategy in response to the loss of subscribers since 2011?

How has ESPN incorporated social media into their programming?

What changes has ESPN made to its programming and talent management?

What lessons did ESPN learn from their failed phone launch in 2006?

What are ESPN's future plans regarding live streaming and digital distribution?