Brand Safety

The video discusses the evolution of brand safety in advertising, highlighting the impact of aggressive keyword blocking on news content, especially during events like COVID-19. Unilever's approach to responsible marketing is explored, emphasizing their use of inclusion and exclusion lists. The discussion extends to the global impact on news and democracy, the effectiveness of advertising boycotts, and initiatives to support local news. The future of news and advertising models is also considered, with a focus on balancing subscriptions and advertising revenue.

What significant event in 2017 raised concerns about brand safety on social media platforms?

How did advertisers' attitudes towards adjacency to inappropriate content change over the years?

What strategies did brands adopt in response to the perceived dangers of news and bad news?

What is Unilever's approach to advertising in relation to news sites?

How does Unilever differentiate between inclusion and exclusion lists in their advertising strategy?

What are some examples of campaigns that Unilever has run to support news outlets?

What impact did aggressive keyword blocking have on news publications during the COVID-19 pandemic?

What challenges do local news organizations face in the current advertising landscape?

How can the advertising community help to sustain local news organizations?

What is the significance of the trusted publishers list created by Unilever?