Adidas CEO Says ‘Not Happy Where We Are’ in the U.S.

The video discusses the growth of business in the US, highlighting a 31% increase in sales. It addresses the challenges faced by Reebok, focusing on strategies to improve profitability through organizational redesign and market focus. The importance of product endorsements and the influence of athletes in the sporting goods industry are also explored, emphasizing the shift towards individual player recognition among young consumers.

What factors contributed to the growth of the business in the US according to the text?

What strategies are being implemented to ensure long-term performance in the US market?

What challenges does the Reebok brand face as mentioned in the text?

How has the organization been redesigned to improve profitability?

What is the significance of individual athletes in the sporting goods industry?