Gap CEO Art Peck on Brand Portfolio and Online Business

Gap CEO Art Peck on Brand Portfolio and Online Business

Assessment

Interactive Video

Business, Life Skills

University

Hard

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FREE Resource

The transcript discusses the strategic positioning and future plans of Gap Inc.'s brands, including Old Navy, Banana Republic, and Athleta. Old Navy is highlighted for its market success, while Banana Republic is undergoing a turnaround focusing on core fashion elements. Athleta is recognized for its growth potential as an omni-channel brand. The company is addressing inventory issues and planning for a digital future with potential brand expansions.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges has the Gap brand faced regarding inventory?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to enhance its digital business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What vision does the company have for its portfolio in the next five years?

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