Paul Rabil's Premier Lacrosse League Prepares for Inaugural Season

The transcript discusses the involvement of Joe, a co-founder of Alibaba, in a sports project. It covers the project's growth, launch plans, and the unique tour-based model for fan engagement. The impact of big tech on sports broadcasting and the strategy to promote players using league assets are highlighted. The business strategy focuses on media, sponsorship, and growth, aiming for long-term success.

How does the PLL plan to convert lacrosse participants into loyal fans?

What are the key components of the PLL's media strategy?

What challenges does the PLL anticipate as it grows?