David Ogilvy: The Father of Advertising

David Ogilvy, known as the father of advertising, revolutionized the industry with his modern approach. He emphasized the importance of concrete facts over clichés and believed in treating customers with respect. Ogilvy's advertising philosophy was built on four principles: creative brilliance, achieving results, research, and professional discipline. His work and ideas have left a lasting impact, influencing media like the TV series Mad Men.

What did Ogilvy believe about the relationship between creativity and results?

How did Ogilvy present knowledge and ideas in his training?

What impact did Ogilvy's book 'Confessions of an Advertising Man' have on popular culture?