Instagram Stories Captures Almost 10% of Ad Spending on Facebook

The video discusses the significant impact of Instagram Stories on Facebook's revenue, highlighting a 10% contribution from Stories alone. It notes the rapid growth of Instagram, which launched Stories in 2016 and began significant monetization in 2019. Instagram is projected to account for 20% of Facebook's global revenue, with a higher percentage in the US. The discussion also covers the challenges advertisers face with the ephemeral nature of Stories, which has led to a decrease in average advertising prices. The video concludes with the potential for increased monetization overseas as advertisers adapt to the Stories format.

When did Instagram Stories launch and when did significant monetization begin?

What is the expected growth rate of Instagram in 2019?