Hurry Up and Wait for IPhone X

The video discusses Apple's marketing and demand prediction strategies, focusing on the pre-order trends for the iPhone 8 and iPhone 10. It highlights consumer behavior, shipping times, and early reviews. The video also explores Apple's strategy of launching two distinct phone models simultaneously, analyzing the differences between the iPhone 8 and iPhone 10 and their impact on the market.

What factors contribute to the hype surrounding new iPhone launches?

What is the significance of the iPhone 10 in relation to Apple's marketing strategy?