Why Big Data Failed to Predict the U.S. Election

The transcript discusses two major data failures in the election: polling models missing key voter groups and turnout issues in the Clinton campaign. It highlights the role of secret and new Trump voters, and the impact of Reddit on voter engagement. The discussion also covers the limitations of data-driven marketing without a strong candidate message. The future of political campaigns may require more inspirational leadership rather than relying solely on data techniques.

In what ways did the Clinton campaign's data-driven approach fail?

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What implications does the discussion about voter engagement on platforms like Reddit have for future elections?

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