Be Afraid, 'Game of Thrones Looks Real in IMAX

IMAX collaborates with HBO to bring Game of Thrones to the big screen, marking the first time a TV show is shown in IMAX. The partnership involves testing and converting footage to IMAX, highlighting the enhanced viewing experience. The event will feature the last two episodes of the previous season and a special trailer. The discussion covers industry changes, the importance of soft periods, and IMAX's strategic direction in media convergence. Marketing strategies focus on leveraging the show's viral nature.

What is the significance of Game of Thrones being shown in IMAX?

How did the partnership between IMAX and HBO come about?

What are the details regarding the episodes being shown in IMAX?

What is the purpose of showing only three new minutes of footage?

How does IMAX plan to attract audiences during shoulder periods?

What is the overall goal of IMAX in relation to the changing media landscape?

What challenges does IMAX face with competition from home entertainment?