Lamborghini CEO Sees Another Record Year for 2017

The transcript discusses Lamborghini's strategic focus on expanding its SUV lineup, inspired by the LM002, while maintaining its brand DNA. The company anticipates record sales and plans to double production with the introduction of the Super SUV. Lamborghini aims to expand its market presence globally, particularly in the US, UK, and new regions. The company is also planning a hybrid version of its vehicles by 2020-2021. Despite competition from brands like Aston Martin and Ferrari, Lamborghini emphasizes its unique design and technology. The dealership network is set to grow to support increased production.

What does the LM002 represent in the history of the automotive industry?

What are the expected sales figures for Lamborghini in the upcoming year?

What is the significance of social media presence for Lamborghini's brand perception?

Which markets does Lamborghini see as having the most potential for growth?

How does Lamborghini differentiate itself from competitors like Aston Martin and Ferrari?

How does Lamborghini plan to balance hybridization with its traditional performance DNA?

What is Lamborghini's strategy regarding its dealership network as it plans to increase production?