Tag Heuer CEO Expects Sales to Recover to 2019 Levels

The transcript discusses TAG Heuer's market strategy, focusing on the balance between traditional and smartwatches. It highlights the impact of the pandemic on sales, recovery strategies, and geographical demand trends. The design and features of TAG Heuer smartwatches are explored, along with the company's sponsorship and athlete partnerships.

What impact did the pandemic have on TAG Heuer's sales and supply chain?

How does TAG Heuer differentiate its smartwatches from competitors?

How does TAG Heuer select the athletes it sponsors?