NHL's Bettman Sees Gains in Media Rights, Social Media

The transcript discusses the evolving landscape of media partnerships in sports, emphasizing the role of digital platforms like Twitter and Facebook as supplements to traditional media. It highlights the importance of live streaming and digital strategies, particularly through partnerships with companies like Bam Tech. The use of virtual reality to enhance fan engagement is explored, along with the potential for future media deals. The conversation underscores the need for adaptability in the face of rapid technological changes, while maintaining long-term partnerships to leverage new opportunities and grow the fan base.

Discuss the significance of partnerships with companies like Bam Tech in the context of sports media.

What challenges do sports organizations face in adapting to rapidly changing technology?