'Black Panther': How Disney Marketed a Phenomenon | THR News

Black Panther achieved a record-breaking $242 million opening weekend, thanks to Disney's innovative marketing strategies. The campaign included a trailer debut during the NBA Finals, a music tie-in with Kendrick Lamar, and global promotional tours. The film's success was marked by its cultural significance, featuring a predominantly black cast and drawing the most diverse audience for a superhero film. Disney's efforts included grassroots movements and strategic partnerships, leading to unprecedented advance ticket sales. The film's impact extended beyond box office success, influencing industry marketing strategies and community engagement.

What was the significance of the trailer debut during last year's NBA Finals?

How did Disney's marketing team promote Black Panther to reach diverse audiences?

What unique strategies did Disney employ to engage black moviegoers?

What was the record amount that Black Panther made over its opening weekend?

In what ways did the marketing campaign for Black Panther differ from traditional superhero films?