Fujifilm: From Film to Digital

The video explores Fujifilm's journey from a leader in photo film to a pioneer in digital cameras, highlighting its rivalry with Kodak. Despite early digital innovations, Fujifilm faced challenges as the market shifted towards digital and mobile photography. The company initially thrived with products like the Instax Mini but struggled as digital cameras and smartphones revolutionized photography. Under CEO Komori, Fujifilm underwent significant restructuring to adapt and survive in the changing landscape.

What significant change did Fujifilm face in the late 1980s?

How did Fujifilm respond to the rise of digital cameras?

Describe the transition Fujifilm made from film to digital technology.

How did Fujifilm's profits change with the advent of digital photography?

What challenges did Fujifilm face in the early 2000s?

What was the role of Komori in Fujifilm's history?

What was the impact of mobile phones on digital photography according to the text?