John Benton - A Whole New Level of Engagement

John Benton, a media professor, discusses his passion for storytelling and information design, especially when media becomes physical through devices like phones and VR. He emphasizes the importance of integrating writing, design, and coding to create engaging media experiences. Benton expresses concern over media's hypnotic effects but is enthusiastic about the creative potential of new tools, which allow for deeper audience engagement.

What is John Benton's primary focus in his teaching?

In what ways does John Benton believe storytelling and information design can become physical?

How does John Benton describe the impact of touch screens on engagement?

What does John Benton mean by 'media is getting very hypnotic'?

What creative potential does John Benton see in the tools available for creatives today?