SERP, Search Engine Optimization Page

The video tutorial discusses the significance of having a strong web presence and how search engines play a crucial role in this. It explains what search engine results pages (SERPs) are and how they display results based on relevance and sponsorship. The tutorial emphasizes the importance of search terms and how they affect a website's ranking on SERPs. It also highlights the need for designing and maintaining websites to improve their visibility on search engines.

What factors can influence a website's ranking on search engine results pages?

Why is it important to design and maintain a website for search engine visibility?