The Science of Selling: A Process to Move Customers Along the Sales Funnel

The video explores the science of selling, emphasizing the importance of building relationships and understanding customer needs. It discusses the sales process, highlighting the need for setting goals and moving customers through stages. Challenges in making initial contact are addressed, with LinkedIn as a tool for personal connection. The video outlines strategies for enterprise sales, focusing on guiding customers through stages rather than direct selling. Finally, it discusses leveraging technology to enhance sales processes, using a website to guide customer interactions.

Explain the importance of breaking the sales process into manageable pieces.

How can technology be leveraged in high-touch business sales?