How to Use Reason and Logic in Influence & Persuasion

The video tutorial emphasizes the importance of reason and logic in persuasion. It outlines a five-step process for creating influential arguments: selecting the right information, securing analysis with strong reasoning, simplifying arguments, structuring conclusions, and handling objections. The tutorial also highlights the need to make the audience feel smart and confident in their choices. It concludes by encouraging the use of all skills and expertise to present strong, credible arguments.

How can the selection of facts influence the quality of your argument?

Explain the concept of 'emptying the hopper' in the context of persuasion.

What is the relationship between ethos, pathos, and logos in persuasion?