CEO de Lego busca construir sobre una base sólida

The transcript discusses Lego's strategy to address revenue decline by managing inventories and maintaining strong consumer sales. The focus is on leveraging the iconic Lego brick, expanding into movies and video games, and simplifying the organization to enhance creativity and innovation. Lego aims to compete with industry giants like Hasbro and Mattel by building unique play experiences that integrate digital and physical elements. The company remains privately held, focusing on long-term growth and is not overly concerned about trade tariffs.

How does the company plan to enhance creativity within its innovation department?

What is the significance of the company's long-term vision in its decision-making process?

What role does free trade play in the company's strategy regarding tariffs?