Customers Want to Know a Brand's Value, Says McDonald's CEO

The transcript discusses McDonald's response to societal issues like George Floyd's murder and the January 6 Capitol attacks. It highlights a shift in corporate philosophy from silence to speaking out on certain public issues, driven by societal expectations. The discussion also touches on the balance between shareholder interests and broader community responsibilities, emphasizing that being a responsible corporation benefits the brand and business.

What is the significance of being seen as a responsible corporation according to the speaker?

What does the speaker believe benefits the brand and ultimately the business?