2020 Elections a Huge Test for Facebook, Says COO Sheryl Sandberg

The video discusses the evolution of handling misinformation and fake accounts on social media since 2016. Initially unprepared for the spread of false information, the company has since developed strategies to identify and remove inauthentic behavior, including fake accounts. Fact-checking programs have been implemented to reduce misinformation, and transparency in political advertising has been improved. Proactive measures, such as red team operations, are in place to anticipate future threats, with a focus on upcoming elections.

Discuss the significance of the fact-checking program introduced after 2016.

What role does transparency play in the current political advertising landscape on social media?