Shopify CEO Says Legacy Brands Are Suffering

The video discusses the performance of Black Friday and Cyber Monday sales, highlighting the success of direct-to-consumer brands and small businesses, particularly those using Shopify. It contrasts the growth of independent brands with the challenges faced by legacy retailers. The video also explores the advantages of selling on Shopify, such as global reach and direct consumer relationships, and addresses supply chain challenges. Finally, it considers the future of retail and Shopify's role in supporting both online and brick-and-mortar sales.

What were the predictions made for Black Friday Cyber Monday regarding direct to consumer brands?

How much did total global sales amount to on Black Friday?

What was the percentage increase in sales on Shopify during the Black Friday Cyber Monday weekend compared to the previous year?

What does the future of retail look like according to the discussion?

What factors are contributing to the resilience of Shopify merchants during supply chain shortages?

How do direct to consumer brands compare to big box retailers in terms of margins and ability to weather economic challenges?

What changes in consumer behavior were observed during the Black Friday Cyber Monday weekend?