What Starbucks CEO Kevin Johnson Is Getting Right

The video discusses Starbucks' strategic changes under CEO Kevin Johnson, including store closures and accelerated innovation. It highlights the company's focus on food offerings to increase average ticket prices despite flat transaction numbers. The video also covers Starbucks' expansion in China amidst rising competition from local brands like Luckin Coffee and Tim Hortons. Additionally, it addresses various controversies and social initiatives, such as opening bathrooms to the public and installing needle collection boxes, which have sparked mixed reactions.

What significant changes did Kevin Johnson implement at Starbucks last June?

How has the innovation process at Starbucks changed over time?

What impact has the increase in average ticket price had on Starbucks' business?

What challenges does Starbucks face in the Chinese market?

How has Starbucks responded to social issues and controversies in recent years?