Swiss Watch Exports Boom in 2018

Swiss Watch Exports Boom in 2018

Assessment

Interactive Video

Business

University

Hard

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The video discusses the luxury watch market's growth, particularly in the Asia Pacific region, and features an interview with Francois Haumea, CEO of a leading watch company. The discussion covers the company's performance, its independence, and strategic decisions, including entering the second-hand watch market. The CEO emphasizes the importance of independence for innovation and speed, and the shift in consumer behavior towards trading watches rather than keeping them long-term.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes are being made in the strategy regarding second-hand watches?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of consumer behavior on the luxury watch market.

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