Tommy Hilfiger: Social Media Drives Your Brand

The video discusses the shift from male to female influencers in the fashion industry, highlighting the impact of celebrities like Kim Kardashian and Rihanna. It explores the potential of different female figures to drive fashion brands, considering factors like social media influence. The discussion then shifts to the future of retail, emphasizing the importance of omnichannel strategies that combine online and offline shopping experiences, with a focus on the growing trend of mobile shopping, especially among young consumers in China.

What does the future of retail look like according to the discussion?

In what ways are shopping habits changing among young people in China?