Swarovski Sees Jewelry Industry Material Diversification

The video discusses Swarovski's approach to bridging the appreciation gap of Zirconia between the East and West, highlighting their 120-year history and expertise in crystal and gemstones. It explores trends in material diversification in the jewelry industry, noting a shift in consumer acceptance of new materials. The discussion covers generational changes in purchasing dynamics, with a focus on self-purchase and fashion. Swarovski's growth strategy in China is examined, emphasizing their positioning in second to fourth-tier markets. The video also addresses product demand elasticity and pricing strategy, and concludes with Swarovski's selective retail expansion and omni-channel strategy.

What growth trends is Swarovski observing in the Chinese jewelry market?

How does Swarovski plan to adapt its retail strategy in response to changing consumer behaviors?