Breaking Down Nike's First-Quarter Earnings

The transcript discusses Nike's financial performance, highlighting revenue driven by promotions in North America and a significant inventory buildup. It explores the causes of inventory issues, including spillover from previous orders and new orders. The discussion shifts to international markets, noting strong performance in India and Asia Pacific, while China faces challenges due to COVID-19. The focus then moves to Nike's digital strategy, emphasizing direct-to-consumer sales for better brand control and profitability.

What factors contributed to the revenue beat mentioned in the text?

How has the inventory situation changed year over year and quarter over quarter?

What are the potential risks and benefits of the current promotional strategies in North America?

What are the expectations regarding the sales growth in China?

What impact does digital selling have on Nike's brand control and profitability?