SPACE Analysis (Strategy)

The video tutorial explains the SPACE analysis, a strategic planning tool used to evaluate a company's position and determine the most suitable competitive strategy. It involves assessing four key factors: financial strength, environmental stability, competitive advantage, and industry attractiveness. Each factor is scored, and the results are plotted on a quadrant to suggest strategies like aggressive, competitive, conservative, or defensive. The tutorial details the criteria for evaluating each factor and how to interpret the results to guide strategic decisions.

Describe the four factors assessed in the SPACE analysis.

What does the acronym SPACE stand for?

How do positive and negative factors differ in the assessment process?

What criteria would you evaluate under environmental stability?

What factors contribute to assessing financial strength in a company?

In what scenario would a defensive strategy be appropriate according to the SPACE analysis?

Explain how a company can determine its competitive strategy using the SPACE analysis.