What is the main goal of the new rewards program introduced by Uber?
Uber Adding Rewards Program to Match Lyft

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1.
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2.
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How does Uber's rewards program differ from Lyft's according to the discussion?
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3.
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What benefits are included in the Uber rewards program?
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4.
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What research methods did Uber use to determine the benefits that matter to customers?
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5.
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What challenges did Uber face in implementing the rewards program?
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6.
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How does Uber plan to expand its rewards program in the future?
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7.
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In what ways has the culture at Uber changed since Dara Khosrowshahi took over?
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