Duchess of Cambridge visit to Shout

The video discusses the impact of social media on communication, particularly during lockdowns, and the challenges in planning due to unexpected events. It highlights the importance of platforms like TikTok and the use of AI to predict trends. The video also emphasizes the need for volunteers to stay updated with training to handle evolving conversations.

In what ways do external events impact social media engagement?

What challenges do organizations face in predicting social media trends?