VOICED: Italians opening up to tap water

Italians have a strong preference for bottled water, consuming more than any other European country, partly due to past issues with tap water quality. Despite improvements in tap water purification, bottled water sales remain high, leading to significant environmental concerns such as plastic waste and carbon emissions. Campaigns are emerging to encourage the use of tap water, with some restaurants promoting it as a cost-effective and environmentally friendly alternative.

How much does the average Italian family spend on bottled water annually?

What initiatives are being taken to encourage the consumption of tap water in restaurants?