Cold Calling

The video tutorial discusses the sales process, focusing on cold calling as a technique. Cold calling involves contacting potential customers without prior interaction, either by phone, door-to-door, or email. While often seen as inefficient, it can be necessary when there are no leads. The tutorial covers traditional and modern methods of cold calling, emphasizing its role in generating business.

What is cold calling and how is it typically conducted?

Describe the process of cold calling a potential customer.

What are some common perceptions about the efficiency of cold calling?

In what situations might a salesperson resort to cold calling?

How has the concept of cold calling evolved with modern technology?