Amazon's Whole Foods Lures Customers From Other Grocers

The video discusses a report by Thesis Group analyzing customer shifts in the grocery market. It highlights that 24% of new Amazon and Whole Foods customers come from Walmart, while Trader Joe's and Sprouts saw customer defections after Whole Foods' price cuts. The report reveals that higher-income customers moved to Whole Foods, but lower-income families did not, due to Whole Foods' locations in wealthier areas. Amazon faces challenges in attracting a broader demographic, needing further price reductions to incentivize lower-income customers.

What does the study suggest about the migration patterns of low-income families?

What challenges does Amazon face in attracting lower-income families to Whole Foods?