Some times you need a re-do!

The speaker discusses the relaunch of their book, originally titled 'Innovation from Desperation,' which did not perform well initially. They realized the need to apply marketing principles used in their YouTube channel to the book, including changing the title to 'Start Suck and Get Better,' updating the cover, and adding a bonus chapter. The book targets entrepreneurs and mothers seeking fulfillment beyond traditional roles. The speaker emphasizes the importance of authenticity and learning from failures, contrasting with oversimplified success stories. The relaunch includes contributions from guest readers and will be available on various platforms.

What does the speaker mean by 'start suck and get better'?

How does the speaker plan to promote the new book?

What role did the speaker's editor and friends play in the book's relaunch?