How Business Identify Options for Purchase

The video discusses how businesses, like consumers, seek various options to meet their needs. It highlights the Internet as a primary resource for businesses to find products. Additionally, businesses often rely on salespeople and networks for information. Purchasing agents also share experiences with peers to make informed decisions. Government units use requests for proposals (RFPs) to identify solutions. Marketers must understand these information sources to better assist customers in their purchasing decisions.

What role do requests for proposals play in the purchasing process for government organizations?

Why is it important for marketers to understand how their customers make purchase decisions?