Corporate America Reacts to Black Lives Matter

The video discusses the growing consumer demand for corporate commitment to the Black community, highlighting the 15% pledge initiated by a designer urging companies to allocate shelf space to Black-owned businesses. Sephora is noted as the first to sign the pledge. The video also covers the defunding the police movement, clarifying that activists seek to redirect funds from police departments to community services like housing and mental health support, rather than completely dismantling the police.

What commitment are consumers expecting from companies regarding support for the black community?

What is the 15% pledge mentioned in the text?

Which company was the first to sign onto the 15% pledge?

How are consumers responding to companies' actions regarding social justice?

What are activists advocating for in relation to police funding?