Dairy Startup Milk Mantra Sees Bigger Market Share in Eastern India

The video discusses the impact of COVID-19 on the dairy industry in India, highlighting disruptions in supply chains and shifts in consumer behavior. It explores the growing importance of organized retail and direct-to-consumer models, as well as the role of technology, particularly blockchain, in enhancing trust and traceability in the food value chain. The speaker outlines future market prospects, emphasizing the potential for increased market share and profitability through consumer engagement and premium pricing strategies.

How does the unorganized retail sector impact the dairy supply chain in India?

What role does health consciousness play in consumer choices for dairy products?

What future trends are expected in the dairy market in terms of market share and profitability?