Estée Lauder: The Mother of Modern Marketing

Estee Lauder, a pioneer in the beauty industry, revolutionized marketing with innovative strategies. Her techniques, such as branding, direct mailing, and clever product naming, set new standards. Lauder's premium pricing and packaging created a sense of exclusivity, while her 'gift with purchase' approach added value. Her legacy as a marketing genius continues to influence modern practices.

What role did direct mailing play in Estee Lauder's marketing efforts?

How did Estee Lauder use clever naming in her product marketing?

What impact did premium pricing have on Estee Lauder's brand perception?